Pardee Homes Takes 11 Top Honors in 2010 SoCal Awards For Consumer-Preferred, Earth-Friendly New Homes & Quality Marketing
Pardee Homes scored big in the 2011 SoCal Awards, receiving 11 top honors for individual new home neighborhoods; brand identity and promotion of its green building program and responsiveness to homebuyer needs with its “What Matters Most” campaign.
Pardee Homes’ Highlands Village and Terramar neighborhoods in San Diego were honored with awards, as was Pardee’s best-selling LivingSmart® Homes design series in Beaumont. LivingSmart® Homes was the evening’s big winner, taking the coveted Community of the Year and Consumer Choice designations for detached homes. Additionally, the homes won “Best in Show” with the overall Consumer Choice honor, selected from Consumer Choice winners in the competition’s four market regions.
“The LivingSmart designs epitomize our company mission to bring well-designed, high-performance, attainable homes to singles and couples just starting out, families looking for growing room and empty nester couples who want an easier, smarter way to own,” said Mike McGee, Pardee Homes President and CEO. “Key to these homes’ success is their green, resource-conserving signature, and we are proud to see this core component of our homebuilding program again highly honored.”
Pardee’s new home winners are in San Diego, Beaumont and Lake Elsinore. They are: Highlands Village at Carmel Country Highlands in San Diego—this upscale townhome community was named the SoCal winner for Best Product Design of an Attached Community. It was also a Community of the Year and Consumer Choice finalist. Terramar in Torrey Highlands in San Diego—another best-selling project for Pardee, Terramar’s upscale neighborhood earned a Consumer Choice SoCal Award and was a finalist for its architectural design. LivingSmart® Homes at Tournament Hills in Beaumont—in addition to Community and Consumer Choice wins, these affordable, green-built detached designs were applauded for their landscape design, new home sales center and signage. Pardee’s LivingSmart sister series at Canyon Hills in Lake Elsinore was also a winner for signage, and a finalist for the Consumer Choice honor.
Pardee Homes’ additional award winners reflect the company’s established leadership in green and sustainable homebuilding. SoCal Award judges bestowed top honors on the LivingSmart® brand logo and The Earth Month initiative, which was staged throughout April in all of Pardee’s market regions.
“LivingSmart is in its 10th anniversary year, and its success at all price points continues to show us that green matters to buyers who make their pick with Pardee,” said Joyce Mason, vice president of marketing. “Earth Month’s success is another important endorsement of our green commitment—and we’re delighted to thank the home shoppers and buyers who participated in our Earth Month activities, and the judges who voted it into the winner’s circle!”
Sponsored by Sales and Marketing Councils throughout Southern California, The SoCal Awards honor superior achievement in sales, marketing and merchandising excellence. The Sales & Marketing Councils it represents are part of the Building Industry Association of Southern California, Inc. Judges represent a cross section of home building’s professional disciplines, and toured all eligible communities.
Pardee Homes is recognized for its superior master-planning concepts, quality homes, responsive customer service and dedication to the educational and civic goals of the communities in which it builds. The company’s many awards honor design and planning, and commitment to greener and more sustainable new home development. Visit www.pardeehomes.com.
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