San Diego Homes A Hit With Judges, Buyers
Los Angeles, October 17 – What’s green, winning awards for style and sustainability, selling fast and #1 among home shoppers voting from 58 contenders in the SoCal Awards? Ask Pardee Homes, builder of Manzanita Trail and developer of its eco-friendly master-planned community, Pacific Highlands Ranch in San Diego County.
On October 10, Manzanita Trail was named Community of the Year, Detached Homes Priced $500,000 and over; Sustainable Community of the Year, Buyer’s Choice Community of San Diego County and Buyer’s Choice Community of the Year for Southern California; Buyer’s Choice designations were determined solely by the votes of home shoppers. A prestigious competition of Sales and Marketing Councils throughout Southern California, the SoCalAwards introduced Buyer’s Choice this year as a special feature of the awards program.
“Manzanita Trail epitomizes our goal of creating homes and communities for the way people want to live,” said Bob Clauser, senior vice president of marketing for Pardee Homes. “We are absolutely delighted with these awards, and very proud of Manzanita Trail’s ongoing success in the marketplace!”
Pardee Homes took a total of 8 SoCal Awards, which emerged from 18 finalists. In addition to its Community accolades, Manzanita Trail won a SoCal Award for landscaping design and Plan Two architecture, and was a finalist for model home interiors, print advertising and sales office design.
In Los Angeles County, Oak Crest at Fair Oaks Ranch in the Santa Clarita Valley took a SoCal Award for Unique Space, with judges touting the flexibility of its Plan Four guest suite; Oak Crest was also a finalist as Community of the Year, and its Plan Three laundry/hobby room was a finalist for Unique Space.
In Ventura County, Waverly Place in Moorpark Highlands was a finalist for Attached Suburban Community. The townhome neighborhood also earned finalist recognition for overall design and landscaping.
Pardee Homes earned a SoCal Award as a company, for “An Open Letter,” as Best Print Series in the advertising categories. For Special Promotion, Pardee Homes earned finalist recognition for its company-wide LivingSmart® program of green and sustainable standards and options. Greenhaus is the ad agency for both.
Pardee Homes rounded out an evening of honors with finalist recognition for two of its interactive sales centers. They are Canyon Hills at Lake Elsinore and Bridle Ridge at Carmel Country Highlands.
“These honors reflect our commitment to every element of new home design and community quality, across a range of prices and locales,” said Joyce Mason, vice president of marketing for Pardee Homes. “We join our terrific project teams with sincere thanks to the judges and homebuyers for this outstanding recognition.”
The SoCal Awards program honors superior achievement in sales, marketing and merchandising and the Sales & Marketing Councils it represents are part of the Building Industry Association of Southern California, Inc. Judges represent homebuilding’s professional disciplines and toured all eligible communities.
Pardee Homes is noted for its quality homes and master-planning concepts, responsive customer service and dedication to educational and civic goals of the communities in which it builds. Recognized for its leadership in building greener, more energy-efficient homes, the company is implementing its LivingSmart® standards in all upcoming new home projects and in most current projects with homes under construction. The LivingSmart brand helps buyers conserve energy, improve indoor air quality, save water and reduce consumption of natural resources.